When speaking with USFL fans about potential franchise locations, we are often asked about the fact that we plan to avoid NFL and MLB markets but not NBA and NHL markets.
Through this strategy we are not attempting to avoid all competition, rather we are just trying to be smart about where and how we compete by focusing on underserved professional sports markets.
The NFL is so dominant in its markets that it fulfills the local appetite for football, and the same may prove to be true in some major college areas. We are not trying to compete with the NFL but rather complement the league, so placing teams in its cities does not make sense, particularly when there are so many football-starved locales around the country.
Baseball is the oldest pro sport and enjoys great tradition and a loyal following. It is an outdoor sport, which is a different competitive model than indoor sports. Also, we believe NBA and NHL followers tend to be “sport loyal” in that they are less likely to carry over their passion to other sports and vice versa.
Furthermore, average attendance is higher for MLB than the NBA (although granted their stadiums are often about two and a half times larger than their NBA counterparts). Still, MLB in 2013 (30,451) far outpaced the NHL (17,720) and NBA (17,348) in 2012-13 in average attendance.
Overall, we hope to grow the new USFL in burgeoning sports markets that desire the kind of professional sports league we will offer. As saturated as the American sports market is in general, we feel there are still many demographically desirable cities underserved by pro sports that crave a USFL franchise to get behind.